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Ecommerce?A/B Test Idea: The Hypothesis

By showing wide appeal products on your homepage you can funnel visitors into your best selling products. By doing this you?ll get more eyeballs to your high converting offers and increase your purchases.

Why You Should Test It

Your homepage should be like a road sign, telling people where to go and giving a clear direction to a destination. The best home pages will often funnel visitors into high converting products or sales events, further increasing conversions. So if you?re not already funneling your visitors into your best offers or product categories, you?re missing out on sales. It?s an easy test that can make a big difference to your bottom line.

Why It Works

When we land on a homepage, we know we?re not going to stay there. We?ve going to click on a button, a link, or browse around. The fact is, home pages are just a way of quickly telling us a ?Value Proposition? and showing us directions to the good stuff?. the stuff we actually came to the website for in the first place. So why make it more complicated? Simply funnel your visitors into your best products, categories, or sales events. Keep in mind that If there?s no direction, visitors will be like a deer in headlights, just staring, not knowing where to go. The key is to not make people think or struggle to navigate your site. Once that happens, they?re just a click away from going to your competition. Keep it clear, concise, and give them a simple path to follow.