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How an A/B test program can pay for itself within the first month

This A/B testing thing was a breeze once we fixed a couple of Shopify-related issues with Google optimize. I was worried that the mockups of the site weren’t going to look good, that they wouldn’t load right, that there wouldn’t be any sort of meaningful change….

One of the first tests we did came out great! It results in a 4.97% conversion lift which means $$$$ and the program paid for itself within the first month.

Definitely glad I gave this a go.

Allen Walton, Founder,
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