Ecommerce?A/B Test Idea: The Hypothesis
By adding customer generated images to your product pages it increases the social proof, further reducing visitor objections and increasing your purchase rate.
Why You Should Test It
One of peoples’ main objections before buying a product is always, ?do other people like it?? It?s why reviews are so popular. And by showing customer generated images–either from Instagram or your purchase follow up sequence–you create the feeling that everyone else is happy with the product. And if everyone else if happy with it and taking photos of it, then surely your visitor would be happy with it too! It?s easy, simple, and a great way to get different photos of your products styled by the very people who are your perfect target audience. This kind of thing works great as competitions and offering free giveaways for images they send in.
Why It Works
One of the things that make this kind of thing work is something called ?herd mentality?. The idea that if other people have adopted something, then we should adopt it too. So if we look at this from that perspective, showing user generated images lays the impression that if others have it, it must popular. And if it?s popular and other people like your visitor are buying the product, your visitor will be much more inclined to want it. Of course this isn?t always the case, but it?s one of the theories at play.
The Herd Effect, Social Proof