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Product Scarcity

Product Scarcity

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    Ecommerce?A/B Test Idea: The Hypothesis

    By adding a product number counter of some kind to your product page, you?ll create a feeling of scarcity in your visitors, further increasing their urgency and your purchase rate.

    Why You Should Test It

    You land on a product page and see an item you want. You know it?s something you need and it?s a good price too. But what if I told you there was only 1 left in stock? And it?ll sell out fast. Would you feel the urgency to quickly add it to your cart and complete the purchase? I know I would. And it?s something proven to work time and time again. It?s used each and every day to sell products all over the world, not only online, but offline too. It?s a proven sales tactic, and if it?s coming from a genuine place, it can work to increase your purchases by a significant number.

    Why It Works

    Scarcity and urgency. If there’s only so many left in stock, then there’s reason to be urgent with your actions. And that?s exactly what we want. We don?t want our visitors to deliberate for too long on our product pages, or we run the risk of losing them to Google research and competitor comparison. Of course this kind of thing can go too far if it?s fake and visitors know it. If all you have to do is refresh the page, or use another browser to change the counter, then you?ll damage your reputation and lose sales. So we don?t want that. But if you?re genuine and use it thoughtfully, it?ll absolutely increase your conversions.

    Persuasion Theory

    Scarcity, Urgency, Fear Of Missing Out


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