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Ecommerce?A/B Test Idea: The Hypothesis
By having a clear value proposition on your homepage and throughout the entry points on your site, you?ll make it clear exactly why the visitor should stay and continue browsing. Reducing bounce rate and increasing time on site, resulting in an increased chance of converting visitors into buyers.
Why You Should Test It
Have you ever visited a website and thought to yourself, ?what do they do?? Well, that?s exactly what we don?t want to happen. If we have to make people think, or search, or guess, then they?ll bounce back to Google or a competitor. So in the first 5 seconds when the person visits our website, we need to convey clearly what we do, what?s the benefit to the visitor, and even why we?re different from all the other sites out there. This can be done simply in a sentence of two. And should be displayed on your home page, or any page a new visitor can land, such as product pages, category pages, and sales pages.
Why It Works
You already got the click, that?s that hard part. Now you need to keep the visitor on site and encourage them to browse and buy. And that?s where the ?Value Proposition? comes in. A sentence or two that reassures the visitor they?re in the right place and instigates an action. Your visitors could be landing on your site from anywhere on the web, social apps, or a link from a friend. It doesn?t matter how they landed there, all that matters is making sure they stick around. It?s like meeting someone for the first time and asking what they do for a living? it?s a conversation starter, the same as your ?Value Prop?. It?s like your saying ?Hey! You?re in the right place, we sell this, and here?s what it?ll do for you.? The best value prop?s are clear and concise, and they?ll work wonders for increasing your conversions.
Assurance Effect, Consistency, Likability
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