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Ecommerce?A/B Test Idea: The Hypothesis

By changing your carousel or auto-rotating sliders to static images, you will decrease banner fatigue and distractions. This can actually improve your visitors on site experience, decrease bounce rate, and help to increase your conversions.

Why You Should Test It

Have you ever visited a website and there?s just too much movement going on? It?s distracting and not great to look at I know. So that?s why often times, it?s better to remove your auto-rotating slider in favor of static images. And if you want people to view different images and have a slider-like-effect, you can add directional arrows to the sides of the images, allowing people to browse them if they choose to. I can almost guarantee your site will look better and give a nicer browsing experience if you do this one thing. See how it works out for you.

Why It Works

Banner blindness. Yep, we all hate ads and sliders look a whole lot like an ad unfortunately. We?re exposed to so many ads and banners while browsing that we actually mentally tune them out. And that would be the best case scenario for your slider, people simply ignoring it. However it can get worse, much worse. Because for most people, the motion of the slider is seriously annoying and distracting. Imagine someone waving a hand near your eyes while you?re trying to read. Annoying, right? I think so. And we don?t want to be annoying. We want our visitors to stay on our site, browse, and eventually buy. We don?t want them bouncing to our competitors and missing out on a sale. So it?s a small change that can make a big difference to your visitors experience and your conversions.

Persuasion Theory

Non this time, just a picture of a nice crocodile eating a banana

Examples

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