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Ecommerce?A/B Test Idea: The Hypothesis

By modifying your cart to make it persistent and storing your visitors? items for when they come back, you can capture purchases that would have previously been forgotten. Further increasing your conversions and even AOV.

Why You Should Test It

We?re all busy people and sometimes life gets in the way. So why not make your cart persistent even when the user exits your site. You never know, the next time they come back, they could pull out that shiny credit card and make the purchase. And If you don?t have a persistent cart, you run the possibility of the person forgetting what was once in their cart, almost making sure you miss out on purchases. You could even remind people they have leftover items in their cart with a nice popup.

Why It Works

People like to be consistent. And If they?ve previously taken an action, however small, they?ll be more likely to continue with it. And this my friend, is where we can take advantage of the human mind (in a nice way, of course). If we make our cart persistent and store their items for when they come back, we can jog their memory and hit the Consistency Effect principle, getting them to continue with their purchase. Now, it won?t work 100% of the time. People do change their minds often. But what it will do, is give the person a nice little reminder. It?s like when you forget something you wanted to do, and then someone jogs your memory, giving you that nice feeling of relief. Try it out and see what happens to your sales.

Persuasion Theory

Likability Effect, Consistency Effect

Examples

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