Because we want to make A/B testing easy and simple for you, we created a database with test ideas we can build for you in a few days. Instead of simply showing you images of different A/B tests you can run, we decided to go a bit further. We give you the science behind each idea and how it can help you solve a specific pain point for your business.
You can go into any test idea and learn more about the psychology behind it and how it can affect your visitors. You?ll also see how you can implement it on your website and how other websites designed similar ideas.
We hope you leave inspired and ready to experiment!
Test Idea #1: Add testimonials
You want to put your visitors at ease and make them feel safe when they?re on your website. Use testimonials to show your customers that using your website carries minimal risk. This way you?ll trigger something called a Risk Compensation cognitive bias. In short, this bias says that, if you make people feel safe, they?ll be willing to risk more.
SCIENCE BEHIND THIS IDEA:
By adding testimonials, which serve as social proof, you compensate for any risk your customers feel they?re taking. At a minimum you?re making them feel comfortable and making it easy for them to trust you, but you could also reap massive benefits from this. The risk compensation theory explains that when people feel they?re in a safe and regulated environment they are ready to take more risks. This is an argument often used against seat belts. Economist Sam Peltzman argued that seat belts didn?t help lower the number of car crashes in the U.S., but instead caused more of them, because drivers felt safer when they
were buckled in and were willing to take more risks. For you this means that your visitors will be more eager to click on your CTAs and will buy from you without a lot of hesitation. By making it easier for them to trust you, you?re increasing the
chances of them acting recklessly and buying faster.
Trigger this particular bias by assuring your customers that your website is a safe space, and
watch your conversion rates grow.
WHAT TO TEST:
Your current website or Variant A doesn?t have any testimonials on it.
[sg_popup id=1]Add groups of testimonials[/sg_popup] to your website the way we did in our test version or Variant B. In this example, we?re adding testimonials to the homepage, but you can add them to any page you?d like. Use a neat and clean layout and post your customer reviews, partner or client testimonials.