What the Psychology of Loss Aversion Can Teach You About Website Optimization
Loss aversion is one of our most primal reactions as humans. You can incorporate this bias when optimizing your website. Here?s what you should know:
How To Grow Your Company By Experimenting And Making Mistakes
Before AOL?s Instant Messenger, the first of its kind on the market, there was Zucknet. Zuck? what? Never heard of it? Neither have we. Don?t worry. Unless you?re a big fan of Mark Zuckerberg and intentionally looked at everything he…
How To Sell CRO To Your Company
If your company isn?t a web optimization agency or a marketing agency, there?s a chance your coworkers and bosses don?t understand how efficient Conversion Rate Optimization can be. You?re a convert (pun intended). You understand how powerful data-driven CRO can…
Google Optimize Guide #2: Setting Up Experiments
This post is a part of a larger series on Google Optimize that will give you all the information you need to become a pro at testing in Optimize.? Check out other parts of the series: #1: Understanding and setting…
Google Optimize Guide #1: Understanding Optimize And Setting It Up
This post is a part of a larger series on Google Optimize that will give you all the information you need to become a pro at testing in Optimize.? When Google created Optimize it did so with the intention of…
A/B Testing- You’re Doing It Wrong!
I?ll jump right in. The way you?re designing your websites- it?s all wrong. You?re also not testing it right. The whole process should be reversed. Instead of designing your website on your own, let your customers design it for you.…
How To Grow Your Company? Test, Test And Test!
''Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day...''?? Jeff Bezos, CEO at Amazon This is what Jeff Bezos had to say when asked about how much A/B…