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Checkout Progress Indicators

Checkout Progress Indicators

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    Ecommerce?A/B Test Idea: The Hypothesis

    By adding progress indicators to your checkout process you?ll reduce drop off as users can see their progress, further increasing purchases and successful checkout competitions.

    Why You Should Test It

    If you?re experiencing drop off during your checkout process, it could be for lack of showing users their progress. If the user feels there’s too much to do, too many forms to fill out, or it?s too time consuming, they?ll back out with the intention of doing it another time, perhaps on a desktop. And this is something we don?t want. We never want people to leave our checkout! That?s the death of our conversions right there. And that?s why it?s best to remove any unnecessary links, footers, and headers from the checkout and keep it as a self contained process. Limiting distractions and keeping it as clear and simple as possible. If there?s 3 steps to your checkout – shipping, payment, and confirmation – then tell your users which stage they?re at. The fewer steps during checkout, the better.

    Why It Works

    Would you rather take a quiz that said ?10 questions left?, or a quiz that had no end in sight? I?m guessing you?d rather choose the 10 question quiz. This thought process is also something we need to keep in mind when designing our checkout process. Keeping it simple, short, and showing the user how many steps they?re got left before their purchase is complete. If something looks like too much effort, most people will simply stop.

    Persuasion Theory

    Assurance Effect




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